CHALLENGE

To launch their new Queso brand, Land O’Lakes asked Creative Resources to help them spread the word to restaurant partners.

SOLUTION

We sourced products from several manufacturers to create a memorable and much-appreciated package for wait staff. Recipients were introduced to the new brand by way of a gift box containing a custom Queso branded apron, pen and guest check wallet.

RESULTS

Word spread quickly and Queso was well on its way to becoming another well-recognized member of the Land O’Lakes family of brands.