CHALLENGE

SUPERVALU was looking for a creative way to promote a premium beef brand during a beef industry conference

SOLUTION

Creative Resources produced t-shirts adorned with the premium beef brand name and slogan – “Beef Spoken Here” – then wrapped them in old fashioned butcher paper and finished the package with a creative custom label.

RESULTS

The nostalgic package got the attention of conference attendees and helped increase awareness of SUPERVALU’S partnership with a premium beef supplier.